What is Online Shopping?
According to popular online encyclopaedia, Wikipedia, Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.
Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product’s availability and pricing at different e-retailers.
A brief History of Online Shopping in Nigeria
Online shopping was introduced to Nigeria as a result of the introduction and the growth of mobile internet browsing in Nigeria.
Due to the growth of the internet in Nigeria, there has been a boost in the ecommerce sector. Just like the international world has eBay, Amazon and Aliexpress Nigerians now has manifold options for shopping online.
People now prefer to shop from stores in Nigeria as opposed to shopping internationally as it eliminates the worry of bothering about exchange rates, prolonged delivery periods and other stress that come along with shopping online internationally.
At the beginning of the introduction of online shopping in Nigeria, people were a little worried about the realities at the time as there were issues of poor services, fake products & items, delayed service deliveries and other unethical services.
To make matters worse, there was and still is no regulation for online shopping platforms in Nigeria. However, as the sector has continued to grow, these issues have become more far and between.
Today, online shopping has become a lot more convenient than shopping in physical markets. And more Nigerians are gravitating towards it on a daily basis.
The growth of online shopping in Nigeria can be put in perspective when you look at the data released by Philips Consulting, a management consultancy service provider based in Lagos, Nigeria.
According to Phillips Consulting, online shopping platforms rakes in an average of 1.3 billion Naira monthly and such platforms sell an average of 500 items daily.
That is a huge industry. If we do the math that means that online shopping brings in about 15.6 billion Naira into the Nigerian economy on a yearly basis.
That is apart from the jobs that the industry has and continues to create. In fact, the industry has birthed and strengthened other industries like logistics, ecommerce management, purchasing/sourcing companies etc.
With this information in hand, one can see that the industry has become quite lucrative and this explains why new online shops or e-commerce platforms as they generally referred to spring up every day on the worldwide web in Nigeria.
Philips, in their research, also found out that investors and entrepreneurs have put in a whopping 205 billion naira into the industry and are obviously ready to inject more.
These investments have included answering the biggest question that ecommerce platforms have been asked since the arrival of the first one: how do they intend to break the barrier of the Nigerian factor and make sure that customers’ goods are delivered in a timely and safe fashion?
Some of the big boys have invested hugely in warehouses that they prefer to call “pick up stations”.
These pick up stations are closer to the people and makes sure that some goods do not have to be subjected to the rigours of the Nigerian roads when customers order.
More so, it helps these companies cut their delivery time by half and helps keep the customers satisfied.
However, as good as the data may be, and no matter how bright the future looks for online shopping platforms, there are some drawbacks.
For one, it has been found that although there are over a hundred e-commerce platforms in Nigeria, Nigerians only patronize few and these are inadvertently the big players.
New platforms coming into the industry are generally left to compete for a few customers. Research has shown that 90 percent of online shoppers only patronize the big players and unfortunately ignore the small players.
But, how do you blame them? They have used these platforms more and have come to trust those more-a natural feeling. The onus now falls on the newcomers to do their utmost best to convince customers that they are to be trusted.
That comes with formulating a long term plan, staying in the mind of customers through adverts and advertorials and getting to where their customers are located both online and offline.
Another angle to it will be that the new platforms try to convert the remaining 62 per cent of Nigerians to believe in online shopping. As it stands, just 38 percent of them prefer online shopping to shopping at brick and mortar shops and markets.
Due to the high level of mistrust that Nigerians still have in online shopping products, companies have introduced payment on delivery with some stores asking that you pay the delivery fee whether you accept the product or not.
Other stores just count their losses in terms of the cost of delivery when a customer rejects a product. But the payment on delivery option has made more Nigerians willing to try buying a product online.
Jumia is the biggest online shopping platform in Africa. It really is that simple. Founded in 2012, Jumia has become the name synonymous with online shopping in Nigeria and indeed Africa.
Headquartered in Lagos, Nigeria, Jumia currently operates in more than 10 African countries and currently employs more than 5,000 people. In Nigeria, Jumia operates under the name Jumia Nigeria and has a website that stocks everything phone, computers, accessories, groceries, fashion items, clothing, anything.
You can visit Jumia at jumia.com.ng if you live in Nigeria. They currently have three accepted payment systems; you can pay for your goods online with your debit card, you pay through their integrated payment system Jumia Pay and you can pay on delivery.
Jumia recently launched a local bills payment called Jumia One and with it you can pay for electricity, TV subscriptions and buy/pay for many other services.
It’s restaurant aggregation platform Jumia Food is also as innovative as it has brought about a shift in the ecommerce platforms.
Konga is a Nigerian ecommerce platform. Founded in 2012, Konga started as a first party online store that catered only to the Lagos market.
This means that Konga were only selling products that they sourced themselves. But after operating under those restrictions for a while, Konga decided to expand its frontiers, becoming a marketplace where other merchants could sign up and sell their product while also making its focus the whole Nation.
After this decision, Konga became one of the strongest ecommerce websites in Nigeria. In 2015 for example, Alexa an internet based visitors analysis website ranked Konga.com as the most visited website in Nigeria for the whole of 2015.
To make service delivery more efficient, Konga launched Konga Express as a way of engendering quick deliveries. With the new service, customers could get their goods delivered to them anywhere in Nigeria within 1 to 3 working days. You can visit Konga at konga.com
Konga merged with Yudala another strong online shopping platform in 2018 to start one of the strongest African ecommerce brands ever known.
Launched in September 2014 by Mr. Eyo Bassey, Payporte is an ecommerce that started its operations in Nigeria and gradually established it presence in Egypt, Ghana, Kenya, Morocco and South Africa.
The ecommerce came into the market with the promise of a better alternative for buying things online and it stayed true to its promise. Their innovative 1k shop where everything under the category was sold for 1000 Naira and below revolutionised the market to a very large extent.
Their grocery store was second to none in Nigeria and generally paved the way for many new ecommerce platforms. Since 2018 however, Payporte rebranded to focus more on Fashion retail services online. The platform has also diversified in recent years to operating a brick and mortar shop.
Obeezi is one of the first Nigerian ecommerce platforms to offer Fashion only items. They specialize in clothing items for male and females as well as shoes, colognes, sunglasses, fashion accessories and likes.
They offer you two payment options which are payment on delivery and online aymet with your debit card. Their slogan is; right mall, right price. Their website address is www.obeezi.com
Located online at www.kara.com.ng Kara Nigeria is broadly known as one of the best platforms for buying electronic gadgets.
They have been around for over 4 years and are considered to know what they are doing. they specialize in the sales and delivery of smart phones, fashionable gadgets accessories, personal computers, kitchen appliances and consumer electronics just to mention a few.
Slot is one of the most innovative service providers in Nigeria. They started out as the first major distributor for mobile phones in Nigeria.
They have since grown to create an online store which stocks the same goods as their physical shops. Slot is helped by the fact that they have outlets in every major city in Nigeria thus helping their delivery systems in no little way.
Slot also offers phone repairs services, phone exchange services and after sales support. You can visit their official website at www.slot.ng
Supermart as the name implies is an online supermarket dedicated to serving Nigerians with all the items that a neighbourhood store can give them.
They sell groceries, food items, utensils, drinks and all kinds of books (including educational books, romance novels and other kinds of fiction and non-fiction). They are on the worldwide web located at www.supermart.ng
SMEMarketHub is an innovative ecommerce hub that was created and managed by Nigerian banking giants GTbank. The ecommerce platform started out its marketing strategy on the then popular messaging platform Blackberry Messenger but has soon grown a lot bigger.
The platform, according to GTbank, was created to help small and medium-sized businesses sell their products and goods with ease. Hence the name of the platform being SMEMarketHub.
The platform is an amazing place to shop as they offer amazing discounts that you cannot get elsewhere SMEMarketHub has been migrated to the Habari platform. You can download the Habari app to continue getting amazing products!
Gidimall is a popular online shopping platform domiciled in Nigeria. They have been around for some years and seem to be trusted by a large number of Nigerians who patronise them for groceries. home essentials, printers, gadgets & accessories, cameras and a host of others. You can visit them online at www.gidimall.com
OLX was the first classified ads platform i Nigeria. It was founded and run as a competitor to Jumia although they were not directly involved in the same market.
Like Jiji.ng OLX runs as a marketplace where buyers and sellers can meet and engage in buying and selling like they do in other marketplaces.
After rumours that OLX was planning to shutdown in 2018, Genesis Group with their Jiji brand acquired OLX in Nigeria and four other African countries and are running it till this day.
They are online at olx.com.ng
Unlike the other platforms that we have reviewed, Jiji is more of a market place than a first party hub. This means that it allows sellers sell on their platforms and connect them to customers looking for the kind of products that they sell. Jiji even goes as far as helping you boost your products outside of jiji.
They make their money by offering boosted ads on the platform to sellers as well as allowing specific ads on their platform. They are a member of the Genesis Group who own Legit.ng as well.
An innovative ecommerce website that came into existence some 5 years ago, Gloo has garnered trust and good reputation in the online shopping industry. They have also moved ahead to running bricks and shop outlets all over Nigeria
They currently sell books, media, food and drinks, home appliances and beauty appliances to thousands of Nigerians.
You can visit their website at www.gloo.ng
Fouani is sharply different from all the stores reviewed so for in that it markets and sells products from only one original equipment manufacturer (OEM) LG.
Fouani is generally an online platform that showcases and sells all the LG products and devices available for sale in Nigeria, The company works closely with LG Nigeria to provide trustworthy LG products to Nigerian users.
According to online reviews, Fouani is a fantastic platform to shop for LG products and have them delivered to you anywhere in Nigeria. Their website address is www.fouanistore.com
Ajebo market is an ecommerce store that sells only men fashion items. According to reviews, Ajebo Market is the largest ecommerce platform for men’s wear.
Stocking men’s clothing, watches, shoes, sportswear, colognes and the likes. They currently accept on payments on delivery and deliver to all Nigerian states. According to their website, they have a 7 days return policy if you are not satisfied with your goods.
Mall for Africa
Mall for Africa is a dropshipping platform that helps thousands of Nigerians shop from abroad in simple steps. They have integrated over 250 ecommerce platforms from around the world on their platform.
They allow customers shop from these platforms on their integrative website then help them in shipping these products to their doorsteps.
They currently have the following ecommerce platforms integrated on their own platform: boohoo, sephora, Isabella Oliver, Wallis, Feelunique, Kohls, ASC, Nodstorm and hundreds of other brands. Visit them on mallforafrica.com to start shopping with them. They also have an app for both the Android and IOS platforms.
Vconnect started as the “online yellow pages of Nigeria”. They started as a business directory for most of Nigeria’s teeming businesses.
However, they have since started their own ecommerce platform where they sell fantastic product. When you shop on Vconnect, you are assured of shopping with a business that knows what customers want and care particularly about consumer rights and offer pre-sales and after sales support.
They stock fairly standard products that come at affordable prices. Their official website is vconnect.com/marketplace
Buy Better is an online shopping platform in Nigeria that focuses on the beauty industry in Nigeria. The company sells products in beauty, culture, style, art and all.
They sell skincare products, makeup products, haircare products, fragrance and beauty tools & accessories. They are online at buybetter.ng
Pointek Online is one of Nigeria’s leading online retail store that is specialised in the sale of smart phones, cell phones, tablets and accessories for equipments like televisions, air-conditioners, computer and larger appliances. With Pointek Online, every original equipment that you desire is just a click away!
Kaymu is an ecommerce site as well as a classified ads platform. With them, they sell their own sourced products and they also allow merchants sell products on their platform.
With this joint platform, you can be assured of a wide variety of good and products.
MyStore is arguably one of the most trustworthy ecommerce platforms in Nigeria. Founded over a decade ago, the company has been dedicated to serving Nigerian with the best of products.
The currently sell office essentials, home decor, and kitchen utensils/equipments.
Like Kara and Slot, Parktel Online is a major player in the online sales of phone accessories, mobile phones and mobile power banks. Parktel has been a distributor of mobile phones in Nigeria for well over a decade.
It is rightly located at the technology market known as Computer Village in Ikeja, Lagos. They ventured into the ecommerce market some years ago and they have been doing well.
Their online shop focuses on the sales of computers and computer accessories, mobile phones and their accessories etc.
Utilizing popular encryption technology SSL, Parktel is a website that you can trust with your card and payment details. Most of their products are sold with the promise of free delivery for customers shopping from the FCT Abuja and the commercial city of Lagos.
They accept two modes of payments; payment online and payment on delivery. They are online at https://parktelonline.com/
Deluxe Nigeria is one of the top ecommerce platforms that stock some of the most diverse products in the ecommerce industry in Nigeria.
They stock products from phones and tablets, computing, fashion & sports to electronic to furniture and automobile tools.
Whatever you are looking for, Deluxe Nigeria has got it for you. For now Deluxe Nigeria accepts payments on delivery in Lagos State alone. They will also deliver to you free in Lagos if you order goods about 500,000 Naira.
Domiciled in Ibadan, Oja shop is one of the largest Nigerian online shopping platforms. It is one of the fastest growing ecommerce stores in Nigeria.
Oja shop has an interesting promise in that if you order products over 10,000 Naira in Lagos and Ibadan, your goods will be delivered free of charge to your doorsteps.
Adibba is an online shopping website that continually offers a growing number of products. The products that they offer ranges from home appliances, kid’s items, electronics, apparels, power solutions and recharge solutions.
Adibba’s slogan “The one place to get it all” truly befits them as they have proven that they will continually try to provide service that will satisfy their growing community of customers.
Adibba has a payment on delivery option. They also have a delivery policy and operate on a strict 7 days return policy. They are online at adibba.com
Kilimall originated from Kenya as an online platform that has spread its tentacles to other African countries Nigeria inclusive.
Kilimall presents its products categories in an orderly manner in order to allow for quick, easy and smooth shopping on their platform. Their payment preference is online but they have created safe methods for you to pay.
On Kilimall, you can shop for various products like baby products, mobile devices, home appliances, computers, personal care products and gadgets to mention a few.
Other shopping platforms online in Nigeria include the following: